Social Advertising Journal. Media observer of social advertising movement.
“Paws For a Cause Day” is a campaign made by RSPCA (The Royal Society for the Prevention of Cruelty to Animals) and it will take place on the 29th of February 2008.
“Not all animals can protect themselves…That’s why we need RSPCA…” and that’s why we all must help them collecting all the money they need for continuing their great work in protecting, housing and healing animals (www.pawsforacause.com.au).
“Animals can’t protect themselves”, but we can protect them. So lets do that…
A new TV Ad Campaign of the National Centre for Domestic Violence (England).
Blaming the cupboard doors is not going to do anybody any good…Blaming the real abuser may be the start for a safe life.
Many people who are being abused do not see themselves as victims. Also, abusers do not see themselves as being abusive.
We all have to remember these: 1. abuse is NEVER ok; 2. you are not alone. There is always HELP out there…just reach out for it.
Tags: abuser, domestic violence, england, tv ad campaign, victimA commercial made for the Peruvian Cancer Foundation.
It is a touching cancer spot which easily reaches out to our consciousness.
The images speak more than thousands words.
Tags: cancer foundation, commercial, consciousness, donations, peruvian cancer, spot“Until the sun shines out of your ass, use an energy saving light-bulb instead!” is the new massage promoted by Greenpeace for the ecological revolution.
Almost violent, as some might say, but desperate times call for desperate measures.
Tags: desperate measures, desperate times call for desperate measures, ecological revolution, greenpeace, light bulb, massage, sunThis is a campaign of Hilfswerk Austria, an organization that offers social support for poor families all over Austria and Eastern Europe.
The spot is made to make us aware of the fact that more than 800 million people all over the world are suffering from hunger while we are throwing away our money on useless things.
An appeal for social responsibility is made through a sarcastic massage:
“Wouldn’t it be nice if something was left over for children in need as well?”
Advertised brand: Hilfswerk Austria
Advert title(s): Fat Pet
Advertising Agency (Name, City, Country):Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Mariusz J. Demner
Art Director: Christian Bircher
Copywriter: Alexander Rabl, Viktor Kröll
Production Company: Close Up, Vienna, Austria
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